Consumers Online Information And Opinion Search Behaviors: A Research On The X And Y Generation Of Consumers

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Online Advertising Intrusiveness and Consumers’ Avoidance Behaviors

The proliferation of advertising in all communication media causes consumers to perceive a significant amount of competitiveness between advertised products, as well as to feel overwhelmed by the intrusiveness of their advertisements. When taken together, these dimensions form the concept ‘‘advertising clutter.’’ A review of the literature shows that perceived intrusiveness is the main componen...

متن کامل

Consumers’ Online Information Search Behavior and the Phenomenon of Search vs. Experience Products

This study investigates consumers’ importance evaluation and usage of the Internet as an information source, compared with other traditional information sources. The main issue is the extent to which experience products can be transformed so as to be searchable on the Internet. The results of a web-based survey showed that consumers of experience products tended to use more online information t...

متن کامل

on the relationship between different discourse markers and information-gap and reasoning-gap tasks, and the effectiveness of input enhancement type of instruction on students acquisition of discourse markers.

abstract tasks nowadays are at the center of attention in sla research. task types is one of the critical issues in this regard, their effectiveness and suitability to any particular context, their characteristics and the result they yield are among some of these issues. on the other hand, discourse markers (dms) have been very much investigated and their effectiveness in conveying the meaning...

15 صفحه اول

Seeking Treatment Options: Consumers’ Search Behaviors and Cognitive Activities

As people increasingly search the Internet for health-related topics like treatment options, it is important to understand how they construct their searches, and how they understand the results. In this paper, we report results from an exploratory lab study with 40 cross-sectional participants and follow-up interviews with eleven of them about their use of search engines to find treatment optio...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Business Research - Turk

سال: 2016

ISSN: 1309-0712

DOI: 10.20491/isarder.2016.220